9 Jun 2010
I read an interesting article
recently from the REA Group who did a survey of over a 1000 people and found the following…
Eighty four per centof property hunters find inspecting properties to be more stressful than visiting the Boxing Day sales.
Fifty seven per cent of property hunters have become so distressed by the property search that they have fought about it with their loved ones.
New South Wales property hunters are the most stressed out in the country while South Australians are the most relaxed.
Clinical psychologist and relationship expert Dr Timothy Sharp, also known as Dr Happy, says the findings come as no surprise to him.
“Many people underestimate the effect big decisions, such as buying or renting a property, have on our state of being and how happy we are day-to-day,” said Dr Sharp.
“The key is to reduce the stress associated with the process. In doing so, we not only make better decisions but we bring the fun back to house hunting,” he said.
Despite finding the search for their dream home stressful, it seems Aussies are addicted to the hunt. Ninety two per cent of property seekers spend over one full day per month (up to 25 hours) researching potential homes online.
The research also revealed that 86 per cent of respondents believed using online property websites like realestate.com.au could help ease the pressure felt when house hunting.
I found the above to be an interesting point, especially considering many agents rely heavily on newspaper advertising to secure purchasers for our properties.
There is no doubt the internet is also a key component. These research results truly indicate that the agents that are providing key honest information upfront and offer their prospective sellers the option of having professional photography, video tours, virtual tours, floor plans and open for inspections on their home, as a joint campaign of internet and newspaper, are by far generating more happy, qualified purchasers than the rest, which also leads to a higher sale price!
The days of an agent saying “I have heaps of buyers for your home” are gone; consumers are more technologically savvy than ever before and the above numbers show that real estate agents need to be too.
For more information on this or any other real estate matter, do no hesitate to call me on 9731-6204.