28 Jul 2011
Anyone who knows Professionals Paradise Realty should know that we have just reached a massive milestone in our business. On the 1st
if July we celebrated 25 years since we first opened our doors, which I’m sure any business owner will tell you, is no mean feat
Over the last 25 years, Paradise Realty has gone through many changes and so I thought I would share a little bit about how Professionals Paradise Realty has evolved over the years –
On the 1st July, 1986 the doors opened for business as Paradise Realty. We started with a Team of three – Joe, one salesman and Sheena was the Receptionist/Accounts Administrator.
Our first property listed for sale was $49,500. We still recall one of our early listings was featured in the Australian Women’s Weekly when the floods hit at the end of August 1986, and our vendor was photographed sitting on his front steps holding our sign and the caption read “this is not paradise”. We still laugh about the visit we had from the Australian Federal Police when we distributed a letterbox flier that resembled a $100 bill (on one side). Unfortunately some unsavoury locals tried sticking two together and tried to pass it as currency at the pizza shop! We even had our home telephone number on the flyer!
The location was deemed a failure as many thought that not being in Liverpool would prove disastrous. The move proved a correct one, and with many hours of service, negotiating and marketing to many people of all different walks of life, we are still here bigger and better than ever, delivering quality service in sales and property management, and with a current team of 13 people. Our qualified staff constantly receiving training and are well informed on the updates to legislations (the most recent being the Residential Tenancies Legislation).
As a family owned and operated local business, Professionals Paradise Realty has been the proud recipient of many awards both locally and nationally through outstanding sales and auction results.
Since 1986, we have seen many changes to the industry and so move forward with the times. Going back in memory lane briefly to 1986 a few things stand out. There was no such thing as internet advertising, floor plans, virtual & video tours and QR code marketing but to name a few. Colour advertising in newspapers and magazines were optional! Prospective purchasers would look at your window display and you would spend hours driving them around to view properties. You could not search for comparative market sales when listing, the agent only had that information and property records were searched using the high-tech ‘Microfiche’ (miniscule pieces of film data) supplied by the local council.
Today in the ever changing world in which we live, people are choosing different ways to communicate and Professionals Paradise Realty’s aim is to stay dominant and communicate within their market place. Our profile in the area through local paper, internet, signage, online through twitter, facebook, linked in and Stuart’s own blog which is updated regularly every week, is aimed to continue the level of communication to the local public and its consumers every week.
So, as Sheena and Joe, with their son Stuart approach our second generation of owning and running the business, we go down memory lane and acknowledge some of our fantastic long term employees who with us, have had a happy working relationship, fun social occasions and now as a part of the highly innovative Professionals group enjoying further accolades.
Being part of the Professionals group means that we have access to the best technology, training and many other resources as well as meeting some of the nicest people in our industry. We are also excited to be involved with the National Breast Cancer Foundation as a Diamond Partner, helping to raise money for breast cancer awareness and hopefully in the near future a cure.
Photos of the many changes that the Professionals Paradise Realy Casula office has gone through over the past 25 years –
Original Professionals Paradise Realty Casula Office
Professionals Paradise Realty Casula Office Today
Joe Zullo speaking to local Business Award winners
Joe and Sheena Zullo – Business Awards
Joe Zullo Renovating
Joe Zullo – Old window display at Professionals Paradise Realty Casula
Joe and Sheena Zullo – Sydney Olympics Award Best Real Estate Window Display
Casula Floods – Womens Weekly 25 Years
$100 Marketing Campaign