7 Dec 2011
These days a lot of people start their property hunt online or via newspaper, and the main things that they notice during their search are the area, the price and also the pictures.
Once a property buyer has narrowed down their property list to the areas and the price range they are looking for, from there on in the pictures can help do a lot of the talking.
Some sellers may overlook the importance of good photography, but if a prospective buyer is looking for properties online or in print media and they have nothing else to compare, then there is a good chance that the property with better photos is more likely to get an enquiry over one that has bad photos or no photos at all.
A bad quality photo is still better than no photo though, as prospective buyers like as much as information as possible to help them in their decision making process. This also means that a good description, possibly a video and any other information can all help bring in the right kind of buyers.
A good photo can be very powerful though and a compelling picture can definitely make those viewing it more likely to want to see the property in real life. A bad photo with garbage bins, cars parked in front of garages, kitchens scattered with unwashed dishes and appliances are but of a few examples of not how to portray your property to the market place.
Think about when you have gone through homes on real estate websites or in the newspaper and what properties made an impact on you? Were you more likely to visit homes with good pictures?
Property photography is only one aspect to a properties marketing campaign. Talk to your agent about a detailed marketing program when selling, or even a few, just to get an idea how agents vary in their ideas on how to get you the best possible price.
For more information call Stuart Zullo at Professionals Paradise Realty on 9731-6204.