Stuart Zullo 
If you’re thinking of selling your house in Liverpool, and would like to achieve an optimal return on your home, it’s important that you weigh up the 4 P’s of Property.
- Position of your Liverpool home
This is the ‘P’ you will have the least control over. Usually if buyers are looking at your home they are interested in the area, but it may help to make a list of things you love about your street, neighbourhood and suburb that your agent can use when discussing your house with buyers. Whether you’ve fallen in love with the fine wine, gourmet dining, safe playgrounds, picturesque golf course, brilliant schools, or boutique shopping, buyers will no doubt appreciate your inside knowledge of the area.
- Pricing of your Liverpool home
The price at which your home first hits the market is crucial, as your property will attract the most buyers within its first 4 to 6 weeks of promotion. Though ‘testing’ the market at a higher price may seem tempting, remember that you won’t get a second chance to impress. Properties that are overpriced will usually generate very little buyer enquiry or interest and will take longer to sell (often at a lower price than a property priced right for the market); whereas houses that are underpriced will often leave buyers wondering what is wrong with the home. When discussing pricing with real estate agents, ask for a list of comparable properties in the area. Try to remain objective and compare your property to others as if you were in the market to buy.
- Presentation of your Liverpool home
If you’ve been regularly following our blog you would have already picked up tips for improving your property, sprucing up your living areas, impressing with a sparkling home, present bedrooms, improve your curb appeal, and staging your home for inspections. Presenting your home for sale is the one ‘P’ you will generally have the most control over, and will also be the one that will help make your house stand out in the mind of buyers.
- Promotion of your Liverpool home
Once you’ve decided on the method you’d like to use to sell your Liverpool home, your agent will put together a marketing strategy to give your house maximum exposure and help you achieve the best possible price. Using tools such as professional photography and photo boards at the front of your house will help attract buyers to your door.
By using the 4 ‘P’s well you will effectively sell the lifestyle your home affords, hit the market at a competitive price to make the most of your house’s early popularity, present your home to impress, and reach a wider audience. Each of these stages will help you to maximise the amount you achieve for your home, and ensure you’re able to move on without regrets.
If you would like more tips for selling your Liverpool home faster, you are welcome to visit our Professionals Paradise Realty, Casula Real Estate office and speak with our friendly team; we’d love to help you maximise the potential of your home and achieve the best price possible for your Liverpool home.